Will Smith’s Wild Wild West was just around the corner. It was too late for the promotional campaigns and WB had another high value project they wanted to focus on. After all, the materials are all first-rate, from the incredibly cool-looking gentle giant, to the enthusiastic vocal talent, to the tight adaptation of Ted Hughes’ book by directors Brad Bird and Tim McCanlies. They knew they had screwed up by assuming wrongly. When the test scores for the Brad Bird film came, it blew the WB execs’ minds.

A Great Movie Bombs Because Of The Studio And the result was – no one knew a movie like The Iron Giant was even coming to the theaters. No significant promotion or marketing was done that would increase the movie’s break-even point. The Iron Giant by Ted Hughes Paperback 6.49 DIAMOND SELECT TOYS The Iron Giant (Battle Mode Version) Select Action Figure, Multicolor 37.50 The Iron Giant: Signature Edition Includes Digital Download 856 DVD 11 offers from 5.90 Treasure Planet Joseph Gordon-Levitt 8,132 DVD 109 offers from 1. So they half expected The Iron Giant to fail as well. Then, when a terrible monster from outer space threatens to lay waste to the planet, it is the Iron Man who finds a way to save the world. A trap is set for him, but he cannot be kept down. Fresh off the failure of Quest For Camelot, WB did not have that much faith in animated movies back in the ’90s and early 2000s. Ted Hughes 3.90 10,861 ratings945 reviews Mankind must put a stop to the dreadful destruction caused by the Iron Man. 1991’s The Iron Giant Bombed Because WB Studios Didn’t Market It Properly Shame On You, WB!!īrad Bird openly claims that the reason this movie failed despite it being so good was because of the studio. That loyal fan-following merits an iron Giant 2 sequel movie. Despite underperforming at the Box Office, people still watch the heck out of this movie even after two decades. Everything from the voice work (Jennifer Aniston and Vin Diesel played key roles) to the characterization and animation is seen as top notch even today. The Iron Giant is hailed as a milestone in the animated feature genre.

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